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Mazda Europe Guidelines

Mazda’s new design direction relates to the “Soul of Motion”; capturing the beauty and strength of the new product range.
It is critical that the new showroom lighting accentuates the new metallic colour finishes.
“Soul Red Metallic is about pure energy, combining highlights, shade and depth in ways that emphasise the dynamic body shapes of the Mazda6 and its sportiness. Strongly illuminated areas appear in a deep, intensive red that appears to radiate from within. Shaded areas appear blackish in contrast. This wide contrast range, with unprecedented levels of chroma or vividness along with extraordinary depth, is what makes Soul Red Metallic such a breakthrough.”

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